Welcome to the first digital issue of Different magazine.
Given that two of the main pillars of Completely Creative’s output is high quality printed material and digital projects, we wanted to show how a ‘hard copy’ item like a magazine can translate into a fresh and dynamic medium and what new scope that offers.
In this issue, Neil Barber of Cain International talks about how adapting exciting buildings to retail can enhance the shopper experience, and we speak to Argent’s Craig White ahead of the opening of Coal Drops Yard – undoubtedly one of the most brilliant adaptations of listed buildings into an inspiring shopping space.
Polarity is everywhere in our business at the moment, and that’s reflected elsewhere in this issue. Capital & Regional’s Lawrence Hutchings tells us why people must start recognising major differences between shopping centre assets and Instant Office Group’s John Williams charts the inexorable rise of the co-working phenomenon.
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